There are millions of people who are living with a much higher likelihood of serious illness or death from seasonal respiratory viruses, and yet, a large percentage of them are not seeking out the vaccines which could drastically lower their risk. Why is that? Because many people at risk don’t know the severity of the risk.
Risk Less Do More is a nationwide public awareness campaign designed to help people understand the risk they’re living with, and that there’s a simple thing they can do to reduce it.
SCOPE
– Brand identity
– Advertising
– Film
– Out-of-home
– Social media
– Print design
WHAT’S UNIQUE
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Creative Director – Aerien Mull
Associate Creative Director – Ryan Barber
Conceptual Art Director – Joel Gregory
Brand Designer – Alex Mustacich
Copywriter – Sai He
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Brand Platform
After the COVID-19 pandemic, messaging around respiratory viruses had become controversial and polarizing. We chose to cut through the politicalized media landscape by instead focusing on the individual’s risks from infection, and the benefits to seeking vaccines.
MANIFESTO
Why do people buckle their seat belts, strap on a bicycle helmet, or even check the expiration date on milk before they pour a glass? Because we all try to lower our risks.
Well, unfortunately, many people engage in risky behavior every day and they don’t even know it.
What’s the behavior? Simply living their lives.
Because some people live with greater risk of severe illness or death from respiratory viruses—the same viruses that are out there right now—flu, COVID-19, and RSV.
But this season’s vaccines lower your risk, so simply living the life you love doesn’t have to be a risky proposition.
Get this season’s vaccines and do all the things you love with a lot less risk.
