There are millions of people who are living with a much higher likelihood of serious illness or death from seasonal respiratory viruses, and yet, a large percentage of them are not seeking out the vaccines which could drastically lower their risk. Why is that? Because many people at risk don’t know the severity of the risk.
Risk Less Do More is a nationwide public awareness campaign designed to help people understand the risk they’re living with, and that there’s a simple thing they can do to reduce it.
SCOPE
– Brand identity
– Advertising
– Film
– Out-of-home
– Social media
– Print design
WHAT’S UNIQUE
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Creative Director – Aerien Mull
Associate Creative Director – Ryan Barber
Conceptual Art Director – Joel Gregory
Brand Designer – Alex Mustacich
Copywriter – Sai He
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Brand Platform
After the COVID-19 pandemic, messaging around respiratory viruses had become controversial and polarizing. We chose to cut through the politicalized media landscape by instead focusing on the individual’s risks from infection, and the benefits to seeking vaccines.